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Portraying your desired corporate image is relative to your employees perception of their importance in your organization and, of course, the longevity of their employment. How great a benefit would it be if the one-to-three year employee turned into a five-to-eight year asset?
What are you rewarding your most influential asset with for his/her dedication and loyalty? Take a look at your incentives and identify their perceived value and exclusiveness. Profit sharing or stock options, company car, expense accounts are so controlled by Uncle Sam that you're limited to how much you can actually offer.
What is the one goal every employee really looks forward to all year long? The Annual Vacation! Why not offer deluxe resort accommodations in Hawaii, Mexico or Europe to grace that week away from work?
Don't stop the incentives with just your employees. Your clients are your number one asset. How much loyalty might you receive from your top account if rewarded with a week spent at a luxurious condominium on the beach in Cancun, Mexico?
100% DEDUCTIBLE!!!!
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